E-commerce / DTC Creators on YouTube: 553 Indexed, 0 Grade A
Koinon Link currently indexes 553 E-commerce / DTC creators on YouTube. Below is the real structure of that pool — not the platform at large, but what is left after filtering.
| Metric | Value |
|---|---|
| Creators indexed | 553 |
| Grade A (contact these first) | 0 (0%) |
| Grade B | 177 (32%) |
| Average authenticity score | 40 / 100 |
| With public contact details | 6 (1%) |
| With recent content captured | 1 (0%) |
| Median follower count | 13,000 |
| Suspected bought-follower accounts quarantined | 1 (excluded above) |
How to read these numbers: this covers creators indexed and validated inside Koinon Link, not every creator on the platform. Suspected bought-follower accounts are quarantined and excluded from the table above (shown separately). The authenticity score is our own anomaly detection over follower/engagement structure, not a platform-official metric. Figures update as collection continues.
Breakdown by sub-niche
| Segment | Creators | Share |
|---|---|---|
| Paid ads / media buying | 8 | 1% |
| General AI tools | 6 | 1% |
| iGaming / crypto casino | 4 | 1% |
| E-commerce ops | 4 | 1% |
| Indie games | 2 | 0% |
| Sales / lead gen | 1 | 0% |
Top 6 countries
| Segment | Creators | Share |
|---|---|---|
| United States | 185 | 33% |
| India | 48 | 9% |
| Brazil | 35 | 6% |
| United Kingdom | 31 | 6% |
| Indonesia | 18 | 3% |
| Canada | 18 | 3% |
What to look at first on YouTube
Follower count is the least useful thing to sort by. Median followers for E-commerce / DTC creators on YouTube is 13,000, meaning half the pool is smaller than that — and what actually decides whether a campaign works is whether their audience is your customer.
A practical order: (1) narrow by sub-niche first (the largest segments above); (2) then check authenticity — this pool averages 40/100, and anything well below that deserves a look at whether follower growth came in vertical steps; (3) contactability last — 1% publish contact details on YouTube, and a low share is normal since DMs remain the main channel.
Why 1 accounts sit in quarantine
These accounts look fine on follower count, but their follower structure or engagement ratio shows clear anomalies. They are not deleted — just moved out of default results, so budget does not go to bought audiences. That is also why "creators indexed" above is smaller than the raw crawl.