Mobile games Creators on Xiaohongshu (RED): 232 Indexed
Updated 2026-07-31
This is the pool of Mobile games creators on Xiaohongshu (RED) within Gaming — 232 of them. The narrower the niche, the higher the reply rate; searching broadly for "Gaming creators" usually spends budget on audiences that do not overlap yours.
| Metric | Value |
|---|---|
| Creators indexed | 232 |
| Grade A (contact these first) | 106 (46%) |
| Grade B | 107 (46%) |
| Average authenticity score | 58 / 100 |
| With public contact details | 6 (3%) |
| With recent content captured | 0 (0%) |
| Median follower count | 53,200 |
| Suspected bought-follower accounts quarantined | 8 (excluded above) |
How to read these numbers: this covers creators indexed and validated inside Koinon Link, not every creator on the platform. Suspected bought-follower accounts are quarantined and excluded from the table above (shown separately). The authenticity score is our own anomaly detection over follower/engagement structure, not a platform-official metric. Figures update as collection continues.
Top 6 countries
| Segment | Creators | Share |
|---|---|---|
| China | 232 | 100% |
Why this niche deserves its own view
"Mobile games" is defined by who the audience is and what job they do, not by what the creator posts about. Two creators can both cover AI tools while their audiences barely overlap — one talks to media buyers who care about creative and bids, the other to engineers who care about APIs and deployment. Searching by topic mixes them together; searching by audience function does not.