E-commerce / DTC Creators on Instagram: 36 Indexed, 6 Grade A
Koinon Link currently indexes 36 E-commerce / DTC creators on Instagram. Below is the real structure of that pool — not the platform at large, but what is left after filtering.
| Metric | Value |
|---|---|
| Creators indexed | 36 |
| Grade A (contact these first) | 6 (17%) |
| Grade B | 8 (22%) |
| Average authenticity score | 49 / 100 |
| With public contact details | 4 (11%) |
| With recent content captured | 0 (0%) |
| Median follower count | 13,520 |
| Suspected bought-follower accounts quarantined | 2 (excluded above) |
How to read these numbers: this covers creators indexed and validated inside Koinon Link, not every creator on the platform. Suspected bought-follower accounts are quarantined and excluded from the table above (shown separately). The authenticity score is our own anomaly detection over follower/engagement structure, not a platform-official metric. Figures update as collection continues.
Top 6 countries
| Segment | Creators | Share |
|---|---|---|
| Brazil | 5 | 14% |
| India | 3 | 8% |
| JM | 1 | 3% |
| Italy | 1 | 3% |
| EC | 1 | 3% |
| Canada | 1 | 3% |
What to look at first on Instagram
Follower count is the least useful thing to sort by. Median followers for E-commerce / DTC creators on Instagram is 13,520, meaning half the pool is smaller than that — and what actually decides whether a campaign works is whether their audience is your customer.
A practical order: (1) narrow by sub-niche first (the largest segments above); (2) then check authenticity — this pool averages 49/100, and anything well below that deserves a look at whether follower growth came in vertical steps; (3) contactability last — 11% publish contact details on Instagram, and a low share is normal since DMs remain the main channel.
Why 2 accounts sit in quarantine
These accounts look fine on follower count, but their follower structure or engagement ratio shows clear anomalies. They are not deleted — just moved out of default results, so budget does not go to bought audiences. That is also why "creators indexed" above is smaller than the raw crawl.