E-commerce / DTC Creators in India: 69 Indexed
Updated 2026-07-31
If you are running E-commerce / DTC creator campaigns for India, the first question is always which platform the people are on. Koinon Link indexes 69 E-commerce / DTC creators attributed to India. The platform split below is often not what teams expect.
Platform split
| Segment | Creators | Share |
|---|---|---|
| YouTube | 48 | 70% |
| X (Twitter) | 17 | 25% |
| 3 | 4% | |
| TikTok | 1 | 1% |
| Metric | Value |
|---|---|
| Creators indexed | 69 |
| Grade A (contact these first) | 5 (7%) |
| Grade B | 22 (32%) |
| Average authenticity score | 43 / 100 |
| With public contact details | 10 (14%) |
| With recent content captured | 15 (22%) |
| Median follower count | 14,400 |
| Suspected bought-follower accounts quarantined | 0 (excluded above) |
How to read these numbers: this covers creators indexed and validated inside Koinon Link, not every creator on the platform. Suspected bought-follower accounts are quarantined and excluded from the table above (shown separately). The authenticity score is our own anomaly detection over follower/engagement structure, not a platform-official metric. Figures update as collection continues.
Sub-niches
| Segment | Creators | Share |
|---|---|---|
| E-commerce ops | 2 | 3% |
| Paid ads / media buying | 1 | 1% |
How country attribution works
Most platforms do not expose a country field for creators. Attribution here comes from verifiable public signals: the region stated on the channel or profile, region markers in post metadata, and language and locale cues in the profile. Creators we cannot attribute are left unattributed rather than forced into a country — so the true count for India is higher than shown; this page only counts what can be established.